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Corporate art programs that are designed specifically with the user / viewer in mind can aid in reducing tension and stress in the workplace. Art programs can also be used to further the identity of the corporation through the use of images that identify locale, illustrate business ventures and partnerships, and depict community involvement. The presence of art allows the viewer to "escape" into the images. Only when these images represent a positive diversion, are benefits realized. Locating art for optimum viewing is only one of many considerations necessary to create an appropriate art program in a corporate environment. |
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Imagine working in a large interior space filled with open office furniture. It is a busy area. People are constantly moving through the space talking loudly to be heard over the phones and copiers. Employees are expected to keep a high energy level and a fast pace throughout the workday. Appropriate art in this location would be full of energy and high contrast colors. Large bold strokes instead of fine details would enhance the fast-paced environment. |
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| Now imagine you are one of those fast-paced employees on your lunch break. A serene setting allows you to recharge and leave the "high energy" behind you for an hour. Art in the break room, in this case, might be a calm landscape creating a feeling that you are outside, far form the fluorescent lights and phone lines. | ||||
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Art in conference rooms can also help to reduce stress. In a law conference room, art offers a focus, or positive distraction, to nervous, stressed clients who are going through unpleasant times. Placing images that are soothing in nature and content can help reduce stress by offering the client a positive distraction. Moments spent contemplating the art, are moments spent in a more relaxed state. Serene landscapes can help set the tone of the room. Imagine the different energy levels created in a conference room with a serene landscape with a distant horizon line, vs. a bold semi abstracted landscape with energetic lines and intense color. The longer a viewer is exposed to an image the more distant the horizon line should be. Studies have shown that viewers will look at images with distant horizon lines for longer periods than an up-close "still life". Art in the corporate environment can ultimately benefit the employer. Studies show that employers who provide soothing work spaces for their employees benefit from reduced absenteeism. Appropriate
Corporate Art Programs can aid in: |
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